This is me, btw.

Advertiser, Copywriter, Traveling Photographer, Gym Lover.

Hello

I’m Di — an advertiser who fell into the craft early and never wanted out. I studied advertising in both undergrad and grad school, and creativity has been my main passion ever since. It all started with that Mini Cooper TV commercial. I guess they indeed left a strong impression on me.

Where I’ve worked

My career has zig-zagged across agency size on purpose. At Wunderman Thompson, I learned how scale works — global brands, layered approval chains, the discipline of producing at volume. At Goodidea, a smaller one, I got to wear more hats and work with a more diverse roster of accounts. The mix has given me a sturdier sense of when a problem needs a big-agency machine and when it needs a tighter team.

Behind the lens

When I’m not at work, I’m usually somewhere with a camera. Photography is how I keep myself busy and make daily life less boring — composition, timing, and the patience to wait for something interesting.

Want to talk advertising, photography, or anything in between?
Get in touch.